Betas and videos

Well, I’ve had a big few weeks so apologies for not blogging for a while.

We’re now two months into our beta with Carbon Voyage. It has been interesting, and we are learning a lot, which I guess is one of the important parts of launching a new service. We have a very iterative process that we use with building our technology and propositions. I guess from my perspective that this is very similar to something taught in the military called the Boyd Cycle (also known as the OODA loop – Observe, Orient, Decide, Act). This was originally constructed by looking at aerial dogfights in Korea between MiGs and the USA Air Force. Fundamentally (from my perspective), it is about being very proactive in dealing with what the competitive landscape looks like and what customer feedback is. Our ability to iterate quickly will be a a key contributor to our success as a business.

I’ve also started doing some videos for the business. I was interviewed by Hugh Mason from Pembridge LLP for a video that is being compiled that talks about the Gateway to Investment Program. This week, Dan Ilett from Greenbang and I have started a weekly video talking about what it’s like to run a startup at the moment which you can see below. Dan hase just launched a new company called Clean Analysis, which researches cleantech companies, technologies, legislation and services and how they fit into a vision of sustainable practices in 2020.  

  [qik]http://qik.com/video/1480307[/qik]

And finally, it’s been lovely to see that amazing story of Susan Boyle and the previous one of Paul Potts, both of whom have the most amazing voices.

A rather busy week

EYP held our event last night at the Kensington Roof Gardens – a truly spectacular venue. It was quite strange to be in a garden on the top of a building, but fantastic regardless. I hope it isn’t the last time I go there!

GoLow also got mentioned in Greenbang’s list of top environmental start ups in the UK, so it was great to get that recognition for all the work that has gone on. To read the whole report, just click here.

Umm … a few random things

So I finally did my first ever radio interview today, although it won’t go on air for about three weeks. It was to promote GoLow and an event that is being run by EYP. The radio station is Passion for the Planet and they will be one of our media partners for our October EYP event, which is focused on environmental issues. We will be fortunate to have Dan Ilett from Greenbang as a moderator for our panel discussion which is shaping up to have some really interesting participants.

I think EYP is starting to mature in terms of some of the events that we are doing. Our next event is at the Kensington Roof Gardens, owned by Sir Richard Branson, and is almost fully subcribed after a few days of bookings being open. Our October event is looking really cool, and in November we are planning to do a massive speed networking in London in partnership with Make Your Mark for Global Enterprise Week. And we have some goodies lined up for next year.

A gluton for punishment, I have set up a more formal business GoLow blog – so now I really can’t be too slack with posting.

And finally, I really liked reading about the recently completed operation in Afghanistan where several thousand soldiers got involved in delivering a turbine to a key power station. Providing basic services to locals in such conditions can be quite a challenge but is so unbelievably valuable.

We have some technology!

So we now have our technology platform up for GoLow – there are still bits to do, but I suppose that anyone with a technology related business needs to be ready for changes and amendments. At least it means that we can still do a beta trial very soon. This will hopefully assist in our continuing fund raising efforts which all start ups go through. There was an amusing article this week that I was sent about a “green gold rush”, so it would be nice to see some of the money spoken about to go into a good home. The guys at Greenbang also covered this, although I don’t quite share their concern about Eastenders!

The rising price of oil should also assist – something which I believe is that given that oil prices are going up, transport services must either become more efficient or raise costs. The latter option is particularly difficult given the macro-economic conditions that exist at the moment, so I see a great opportunity as we are positioned to provide an answer that involves improved efficiencies. Part of the proposition is around improving fuel efficiency in vehicles which can provide significant savings and critically be far cheaper than not implementing solutions that generate efficiencies. A good friend has a large fleet of vehicles and in the last twelve months, his weekly fuel cost per vehicle has increased from around £180 per week to over £300 per week. In his case, putting in place a strategy to create efficiencies could provide an overall net saving of £50 per vehicle per week.

In the last few weeks I have started to travel all over the UK far more than previously and one of the interesting things to realise is that the choice of using public transport (particularly trains) can be immensely expensive. It is almost to the point of making car travel more economical and potentially take less time as well. It is a shame that the better environmental option is such a big cost as it doesn’t help in trying to move people into using better forms of transport.

I am involved in a green networking event on Wednesday and am chairing a round table discussion on low carbon transport which should be rather interesting (as long as I do some good preparation for it)! I have set the following topics for discussion – hopefully there might be some interesting points that I can share on here afterwards.

Emerging Trends in Transport Usage
Transport is a significant, and growing, contributor to Greenhouse Gas emissions in the United Kingdom and elsewhere. Economic conditions combined with environmental/ sustainability issues and government policy have created a situation where the way in which people use transport will need to shift.
• What are the existing barriers to this occurring and how can they be addressed?
• What easy wins exist within the transport sector?
• Have issues such as the use of bio-fuels and carbon offsetting negatively impacted on sustainability goals? Are there any other potential areas for similar concern?

Reporting
Present corporate accounting standards for transport related emissions do not necessarily reflect actual emissions (particularly in terms of Scope 3 emissions). Is this a fair criticism?
• What should and shouldn’t be reported?
• How granular should reporting be – vehicle emissions, embodied energy etc?

And finally, EYP is gearing up for our next event which will be on the Queen Mary, which is moored alongside at Victoria Embankment which should be lots of fun. If any of you are in London, please feel free to come along (although you should register first)! We have just got on Twitter (and so have I actually), so we are experiencing the twitter phenomenon.