It is only the end of day two of this week and quite a bit has happened. We had a shareholder/ management team meeting on Monday which was very useful, but actually didn’t quite follow the agenda set out. It was at a great venue on the Thames called Bacchanalia which is where we held our launch party recently.
In other news, I’ve started the process of looking for the next lot of funding for the business. Fortunately we now have working technology, a growing supply chain and even some early revenues; however, it will still be challenging to get funding whether equity or debt. There is a great program in London called Gateway to Investment or g2i and they have been really useful in framing an investment note for investors in their network. I’ve also applied for the ifund and the Blackberry Partners Fund as there are mobile applications that we are looking to launch in the near future. There is an interesting predicament around looking for the right funding source at the moment, as I fundamentally think that the amount needed to fund something with really big potential is just so much less than what traditional venture capitalists are used to dealing with (particularly if you consider that a good web application may cost only a few thousand pounds to develop). I had lunch with a very good friend today and was chatting about the funding situation for the business (and also what is happening with lots of start ups at the moment) and it brought home again the value of bootstrapping a business – it creates focus and discipline that doesn’t necessarily exist when you are flush with cash. There is a great post by Jeff Pulver that talks about the same thing.
There are at least two more exciting things to talk about, but I need to do that on Thursday once some things are put in place, and one of them involves a film that is way cooler than An Inconvenient Truth 🙂